The Braids Company was founded out of a love and veneration for the beauty of braids. Braids are, and have always been, our heritage; a way to care and show love to one another. And we wanted to create an experience that felt like that love.

"The black hair experience is beautiful but it is in many ways, broken. There's a disconnect and loss of community at the heart of it all and it's due for change.

I wanted The Braids Company to be a part of that change and to build a place where black women and their craftsmanship can be celebrated. We are the inventors and trendsetters and it's time we're honoured for it."

- Bo Tshepe, Founder